Mensagens

A mostrar mensagens de fevereiro, 2009

Yellow Pages Distribution

Generally speaking there is a believe that most people does not use the Yellow Pages printed books and otherwise prefer to use some sort of electronic information search. However a marketing research conducted by LinkDirect (1) and mentioned by Peter Rand that "only one every 1.000 UK consumers has opted out of home delivery of printed directories" (2). Rand cited the "results of a delivery conducted in Gloucestershire in 2008, after an opt-out campaign undertaken in the area by an environmental group" (2) showed that only 0,24% has opted for not receiving the directory. The study also demonstrates that of these 0,24% opt outs, 18% were older people and 17% younger people, more or less the same percentage, which is against our previous ideas that only older people wants the printed books and youngers only use Internet. Middle age people with high income rates 14% of opting out for receiving the printed book, gives an indication that age is not really a diferentiator

Neuromarketing

A new book is now available-Buyology in Brief, by Martin Lindstrom. A quick summary extracted from http://www.moneyweb.co.za/mw/view/mw/en/page1 Does sex sell? What do religion and ritual have in common with successful brands? How successful is product placement? Does subliminal advertising really influence our behavior? Based on the largest neuromarketing study ever conducted, Buyology separates the truths from the lies about why we buy, revealing how marketers and advertisers truly capture our attention, our loyalty, and our dollars. Buyology unveils the results of marketing guru Martin Lindstrom's pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results will reveal why so much of what we thought we knew about why we buy is wrong. Buyology rewrites the rules of marketing and advertising. In 1957, when a market researcher named James Vicary claimed that a lig

Printing mobile 2.0

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Not just the Internet usage is growing, but also it is expected that most of the world population will be connected and comunicate with the aid of some mobile device. Future publishing can take this trend as an opportunity, developing contents that could take advantage of these technologies. For the moment, screen dimensions difficult the visualization of large contents of data like we have in newspapers, magazines or the Yellow Pages ads. Few mobile devices support now Flash and the replication of some web contents are not visible. However, there are a number of companies like Goss RSVP(1), Upcode(2), Scanbuy(3) and Snaptell(4) that allow mobile users to connect what they see in a print page to a mobile browser. As the trend on mobile devices is going in the direction of using full HTML and support technologies like Flash and video, publishers can take the opportunity to better intersect their print pages to the "online" environment. The print page is still a tactile and emo

Enterprise 2.0

I read a paper from Frank Buytendijk, concerning the concept of Enterprise 2.0. It offers his vision on the way companies are managed. Here is is vision, in a summary way, extracted from his blog: " Many have applied the Web 2.0 definition to the enterprise. They believe that Enterprise 2.0 simply means using Web 2.0 technologies such as wikis, blogs, mash-ups, and gadgets within the organization. Or does it? IT architects are quick to point out that such technologies can only work if they are based on a service-oriented architecture (SOA) and supported by a solid middleware layer. But to serve what business purpose? Tenured IT professionals will quickly see many parallels between the Enterprise 2.0 enthusiasm and the knowledge management hype of the 1990s that—worthwhile as it was—never made it into the main stage. So what is different today? Drawing on our diverse backgrounds in customer relationship management, enterprise content management, enterprise performance management, a

New printing equipment

There are advancements in the printing technolgy. Last Graph Expo 2008 (Drupa) showed some interesting developments. The HP Inkjet Web Press , is one on them. We can see from the HP site (1) some of the features. The HP Inkjet Web Press represents a new product category for HP in the commercial printing marketplace. Specifically targeting high-volume production operations, the HP Inkjet Web Press establishes a unique combination of width, productivity, print economics, and print quality at high speed. Taking our design guidance directly from high volume printers, HP is delivering a Press with a 762mm web that runs up to 122 meters per minute. Width and linear speed comprise the two key elements of productivity, and the HP Inkjet Web Press equation delivers up to 2,600 full color impressions per minute. Additionally, our wider platform will enable printers to bring the benefits of digital to new areas. Book signatures, full sized newspaper broadsheets, and a variety of multi-up formats